Question: You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?”? How do you respond?
- “We’ll have to figure out what works best for us, but every two weeks is a good place to start.”
- “No more than once a month. More frequently than that takes too much time away from people’s individual projects.”
- “At least once a quarter. Any less than that, and we’ll have trouble getting into a rhythm.”
- “Once a week, at a minimum. This is important enough that we need to be meeting weekly to stay on top of our goals.”
The right answer was: “We’ll have to figure out what works best for us, but every two weeks is a good place to start.”