You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

Question: You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

  • Decreasing the bid for the ad.
  • Adding more specifics to the ad.
  • Cloning the ad multiple times.
  • Tweaking the speed of your website.

The right answer was: Adding more specifics to the ad.

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