Question: You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?
- Consistency. Show more images in your content.
- Accessibility. Send the users to a more relevant page.
- Consistency. Show a shorter form of your content.
- Accessibility. Use two smart rules.
The right answer was: Accessibility. Send the users to a more relevant page.