why would you see unknown or unknown ssl appear in your organic search traffic in the sources report in hubspot 18038 1

Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

Question: Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

  • The search engine is encrypting the user data. This is common on Google.
  • The UTM parameters cannot be parsed by HubSpot analytics.
  • A contact submitted a HubSpot form on a page without the HubSpot tracking code.
  • You have not set up your Sources report with your HubSpot account manager yet.

The right answer was: The search engine is encrypting the user data. This is common on Google.

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