Question: Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
- So advertisers know if their audience targeting is successful.
- So advertisers know if frequency capping is working.
- So advertisers know if users are double-clicking on their ads.
- So advertisers know if their ads have truly been seen by users.
The right answer was: So advertisers know if their ads have truly been seen by users.