why is it important to map out the conversion path of a smart cta for each segment 9617 1

Why is it important to map out the conversion path of a smart CTA for each segment?

Question: Why is it important to map out the conversion path of a smart CTA for each segment?

  • To ensure you know where you’re sending each segment.
  • To ensure that you’re sending each segment to a different page.
  • To ensure that you’re sending each segment to a different stage in the buyer’s journey.
  • To ensure that you’re sending each segment to the page with the visitor’s preferred language.

The right answer was: To ensure you know where you’re sending each segment.

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