Question: Why is conversion tracking critical for Google App campaigns?
This question have 2 different answers, please read carefully.
- Conversion tracking provides insights that shape push notifications for an app.
- Conversion tracking enables companies to understand individual user preferences.
- Data captured by conversion tracking may be used to target specific users.
- Data captured by conversion tracking powers machine learning.
or
- Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns
- Conversion tracking provides insights that help shape push notifications for your apps
- Conversion tracking enables you to understand individual user preferences
- Data captured with conversion tracking can be used to target specific users
The right answer was: Data captured by conversion tracking powers machine learning. or Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns