why does automating your bid vs using manual bidding contribute to a successful google ads campaign 1469 1

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

Question: Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

  • User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
  • The customer journey has become more complex and therefore bids should be based on general user behavior.
  • If you don’t bid efficiently, you could miss valuable conversions.
  • The appropriate bid can often be a static target that’s challenging to reach.

The right answer was: If you don’t bid efficiently, you could miss valuable conversions.

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