Which of the following is the BEST way to uncover the job that people hire your product to do?

Question: Which of the following is the BEST way to uncover the job that people hire your product to do?

  • By interviewing individual customers.
  • By sending out a survey to some of your customers.
  • By researching similar products online.
  • By bringing your marketing and sales teams together to brainstorm possible jobs.

The right answer was: By interviewing individual customers.

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