Question: Which of the following is NOT an effective way to open the eyes of the prospect to the opportunity they are missing out on with their website?
- Explain the Growth-Driven Design process with a focus on the experimentation process.
- Walk through the prospect website questionnaire to show specific areas they are neglecting.
- Review heat maps of their homepage, and point out where users are getting frustrated.
- Ask about how other departments are using the website to scale and hit their goals in order to show how limited in scope the website’s impact currently is.
The right answer was: Explain the Growth-Driven Design process with a focus on the experimentation process.