Question: Which of the following is NOT a reason to have consistency from page-to-page?
- According to the “mere-exposure effect” study, humans like familiarity.
- Your website shouldn’t make users do extra work to understand the content between pages.
- Consistency helps the flow of your website.
- Consistency is one of the primary factors for increasing the conversion rate.
The right answer was: Consistency is one of the primary factors for increasing the conversion rate.