Question: Which of the following ad copy examples follows the best practices for simplifying language?
- “Looking for a new car insurance policy? Talk to a CISR today.”
- “Protect you and your loved ones with a car insurance policy made for the whole family.”
- “You drive your car on a regular basis during the course of the day. Protect yourself with affordable car insurance.”
- “You never know what things might happen while on the road. Get car insurance that you can trust.”
The right answer was: “Protect you and your loved ones with a car insurance policy made for the whole family.”