which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility 15970 1

Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

Question: Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?

  • Maximize Clicks
  • Target return on ad spend (tROAS)
  • Maximize Conversions
  • Target impression share

The right answer was: Target impression share

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