which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting 26526

Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

Question: Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

  • Time decay
  • Data-driven
  • Position-based
  • Linear

The right answer was: Linear

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