Home - Google Analytics Certification - Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? 2shares Facebook Twitter Pinterest LinkedIn Skype Facebook MessengerQuestion: Which attribution model distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? Time decay Data-driven Position-based Linear The right answer was: Linear