Question: When it comes to email marketing, what do we mean by the term A/B testing?
- A/B testing means you can split your contacts alphabetically
- A/B testing means you send the same email twice to the same people
- A/B testing means splitting your audience and sending each of them a different variation of your email
- A/B testing means it is spell checked and proofed, prior to hitting send
The right answer was: A/B testing means splitting your audience and sending each of them a different variation of your email