When is an omnichannel shopping campaign approach appropriate?

Question: When is an omnichannel shopping campaign approach appropriate?

• When your ecommerce and in-store products do not have a strong overlap
• If you don’t have a eCommerce website
• When your ecommerce and in-store products have a strong overlap
• If you have separate online and offline budgets

The right answer was: When your ecommerce and in-store products have a strong overlap