When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?

Question: When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?

  • The consideration phase, when customers start to research potential products to buy
  • The finance stage, when customers think about their budgets
  • The action stage, the moment when customers commit and purchase your product
  • The sharing stage, when customers share images and feedback on your products

The right answer was: The consideration phase, when customers start to research potential products to buy

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