Question: When creating a lead nurturing strategy for your business, you need a goal to create the big picture strategy for your lead nurturing campaigns. What are three key elements that any strategy will need?
- Contact management, segmentation, and the buyer’s journey
- Buyer personas, the buyer’s journey, and lead nurturing software
- Lead nurturing software, contact management, and segmentation
- Segmentation, buyer personas, and the buyer’s journey
The right answer was: Contact management, segmentation, and the buyer’s journey