Question: What’s the difference between attitudinal and behavioral research?
- Attitudinal research measures what your customers say; behavioral measures what they do.
- Behavioral research measures what your customers say; attitudinal measures what they do.
- Attitudinal research measures quantitative data; behavioral research measures qualitative.
- Behavioral research measures quantitative data; attitudinal research measures qualitative.
The right answer was: Attitudinal research measures what your customers say; behavioral measures what they do.