whats the difference between a form and a lead flow 9368 1

What’s the difference between a form and a lead flow?

Question: What’s the difference between a form and a lead flow?

  • Experience — forms are inbound. Lead flows are outbound.
  • Location — forms only exist on landing pages. Lead flows only exist on pillar pages.
  • Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey.
  • Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

The right answer was: Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

Leave a Reply

Your email address will not be published. Required fields are marked *