What’s one way you can engage with your team when developing an online-to-offline strategy?

Question: What’s one way you can engage with your team when developing an online-to-offline strategy?

• Set separate online and offline KPIs and business objective for each team
• Follow a traditional marketing structure designated online and offline teams
• Ask thought-provoking questions to align on customer and business goals
• Meet with each team separately to learn about their O2O strategy

The right answer was: Ask thought-provoking questions to align on customer and business goals