What’s a good use case to leverage Customer Match?

Question: What’s a good use case to leverage Customer Match?

  • To reach new customers who share the behaviors and characteristics of your remarketing audience segments
  • To identify loyal customers and expand reach to people who resemble your customers
  • To re-engage customers who have previously purchased from your business
  • To reach people based on advanced demographic criteria

The right answer was: To re-engage customers who have previously purchased from your business

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