What’s a best practice for effectively using Performance Planner?

Question: What’s a best practice for effectively using Performance Planner?

  • Set bids and budgets by using last-click conversions.
  • Use Performance Planner on an annual basis.
  • Create account-level plans that combine all campaigns.
  • Check your plan regularly close to the run date.

The right answer was: Check your plan regularly close to the run date.

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