What types of questions can marketing attribution answer? Select all that apply.

Question: What types of questions can marketing attribution answer? Select all that apply.

  • What was the marketing team’s contribution to generated revenue this year?
  • What assets drove the most leads last quarter?
  • Which type of customers have the highest propensity to return and buy from us again?
  • Why did our search campaigns outperform our social campaigns last month?

The right answer was: What was the marketing team’s contribution to generated revenue this year? and What assets drove the most leads last quarter?

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