What should a business do first, when considering going into a new market?

Question: What should a business do first, when considering going into a new market?

  • Hire an agency to translate its website into the local language
  • Open a new office in the capital city
  • Determine its ability to deliver products and review all tax and legal information
  • Invest in major ad campaigns to raise brand awareness

The right answer was: Determine its ability to deliver products and review all tax and legal information

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