What might you miss out on if you optimize for online conversions exclusively?

Question: What might you miss out on if you optimize for online conversions exclusively?

• You may miss out on potential customers who watched your ad
• You may miss out on potential customers who show interest in your product.
• You may miss out on potential customers who engage across all ad formats
• You may miss out on potential customers who purchase offline only or research online but buy in-store.

The right answer was: You may miss out on potential customers who purchase offline only or research online but buy in-store.