What may happen if you optimize towards online conversions only?

Question: What may happen if you optimize towards online conversions only?

  • You may miss out on potential customers who purchase offline only or research online but buy in-store.
  • You may miss out on potential customers who show interest in your product.
  • You may miss out on potential customers who engage across all ad formats
  • You may miss out on potential customers who watched your ad

The right answer was: You may miss out on potential customers who purchase offline only or research online but buy in-store.

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