Question: What kinds of information does your sales team likely need included in each persona?
- The size of the target market represented by each persona
- The full name, title, and direct phone number of the persona so that they can reach out and initiate a sales conversation
- The goals and challenges the persona typically has that your product can help with
- Their quota for the number of sales they need to close with that persona each quarter
The right answer was: The goals and challenges the persona typically has that your product can help with