Question: What is the relationship between personas and Jobs to Be Done?
- Personas identify the type of person you should sell to, and jobs describes what you can help them do.
- Personas and jobs are two different methods of arriving at the same information.
- Personas identify the people you should sell to, and jobs identifies the people you should hire.
- Personas are for marketing, and jobs is for sales.
The right answer was: Personas identify the type of person you should sell to, and jobs describes what you can help them do.