Question: What is the difference between the buyer’s journey and customer journey?
- The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase.
- The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team.
- The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting customers.
- The buyer’s journey focuses on how leads engage with your website, while the customer journey focuses on how customers engage with your website.
The right answer was: The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase.