Question: What is the difference between a brand keyword and a non-brand keyword?
- A brand keyword is more expensive, a non-brand keyword is less expensive
- A brand keyword receives less traffic, a non-brand keyword receives more traffic
- A brand keyword has more variations, a non-brand keyword has fewer variations
- A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name
The right answer was: A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name