Question: What is the definition of lead nurturing?
- The process of building relationships with your prospects with the goal of earning their business when they’re ready.
- The process of building relationships with leads specifically to convert them for the first time.
- The process of developing your sales relationships.
- The process of developing your relationships through inbound service.
The right answer was: The process of building relationships with your prospects with the goal of earning their business when they’re ready.