what is one benefit of running search ads for brand keywords 18149 1

What is one benefit of running search ads for brand keywords?

Question: What is one benefit of running search ads for brand keywords?

  • They always appear first in the search results, above other ads
  • They protect your traffic if a competitor bids on your brand keywords
  • They see a higher click-through rate than non-brand keywords
  • They are significantly less expensive than search ads for other keywords

The right answer was: They protect your traffic if a competitor bids on your brand keywords

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