what did fashion brand burberry do to revolutionize how marketers use social media 9270 1

What did fashion brand Burberry do to revolutionize how marketers use social media?

Question: What did fashion brand Burberry do to revolutionize how marketers use social media?

  • Ran a massive Facebook campaign to advertise their brand to fans
  • Developed a highly successful public relations campaign that used social media to share their messages
  • Invited their fans to share photos of their trench coat
  • Began working with a famous influencer to take over their Instagram feed

The right answer was: Invited their fans to share photos of their trench coat

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