true or false when creating buyer personas consider creating a different persona based on job function grouping buyer personas together by the goal or challenge theyre trying to overcome w 9328 1

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

Question: True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

  • True
  • False

The right answer was: False

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