Question: Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
- Machine learning will choose an ad schedule for campaigns without her input.
- Machine learning will choose the keywords used to serve her ads to users.
- Location targeting isn’t decided by machine learning.
- Machine learning helps her set the appropriate bid for each and every auction.
The right answer was: Machine learning helps her set the appropriate bid for each and every auction.