In recent years, content marketing 🧑💻 has been booming in popularity. More and more companies are realizing the potential of this marketing tactic for connecting to their customers. But with so many options out there, it can be difficult to know where to start. In today’s post, we’ll explore the top 10 skills that a content marketer needs to have to be successful in this field!
Skills #1: Technical Writing
Technical writers may focus on a niche, such as medical device manufacturing, computer software, or nuclear energy. Technical writers create and edit documentation that is written for audiences who may not have extensive knowledge of the product or field. They may also write user manuals and instruction manuals.
Skills #2: Blogging
People often ask themselves how they can be better writers. One of the best ways to improve your writing skills is by blogging. Blogging can help you improve your skills in many different areas such as grammar, vocabulary, and composition.
Skills #3: Voice and Video Production
A true content marketing leader will need to be able to produce video and voice-over content. These skills can be self-taught, but it is important to make sure that the person you hire has some experience with these types of production. The best way to learn is by taking some classes or getting some on-the-job training.
Skills #4: Industry Knowledge
You should understand the company and industry well. You will need to know the latest trends, business issues, and strategic imperatives for your industry.
Skill #5: Social Media Strategy
Being able to engage with the right people in the right channels is key for any brand. It’s important to consider not only what your customers are interested in, but also where they are online. Optimizing social media posts for SEO can be very beneficial to your content marketing strategy. You should be using analytics to determine which social media platforms will have the best impact on your audience and goals.
Skill #6: Segmentation and Targeting
Segmentation and targeting are the most important skills you need to have to be a content marketing lead. That’s because they are crucial for providing your audience with relevant content. The more specific you are about your target audience, the better they will be able to connect with your content.
Skill #7: Behavioral Psychology
Identifying and understanding human behavior is a key component in the world of content marketing. Effective content marketing relies on delivering value to your audience and producing it in a way they will understand and find valuable. People are more likely to engage with content if they feel like it is personalized for them, so understanding behavioral psychology can be crucial to success.
Skill #8: Storytelling and Copywriting
When writing for content marketing, it can be difficult to find the balance between compelling and too promotional. The key is finding a way to tell a story that’s compelling and relevant to your target audience. This requires some research beforehand and some thought about the best way to present your message. You may want to rely on storytelling rather than hard-selling techniques or go with an expert voice such as a spokesperson for your brand.
Skill #9: Digital
Digital skills are becoming more and more valuable. A lot of the time they are used to help generate content. Digital marketing includes tasks like SEO, PPC advertising, social media marketing, email marketing, etc. The digital world is constantly changing so it’s important to stay up-to-date on it.
This article has given you the top 10 skills needed to be a content marketing lead. Hopefully, it will help you understand what is expected of your role and also outline how you can prepare for it.