There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?

Question: There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?

  • Understanding implicit and explicit data
  • Sending at the right time
  • Having buyer personas
  • Segmenting by the buyer’s journey

The right answer was: Understanding implicit and explicit data

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