Question: The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.
- Set separate goals and KPIs for each team
- Encourage siloed organizational structure, budgets, and meetings
- Suggest organizational changes to meeting structure, media budgets and KPIs.
- Incentivize teams with unified goals and KPIs
- Get to know different teams and what they’re measuring to track against their goals
The right answer was: Suggest organizational changes to meeting structure, media budgets and KPIs. and Incentivize teams with unified goals and KPIs and Get to know different teams and what they’re measuring to track against their goals