Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?

Question: Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?

• Create a separate marketing strategy for online and offline channels
• Find different offline advertising channels to reach your customers
• Meet customers wherever they’re at in their digital shopping journey
• Encourage customers to shop in your preferred channel

The right answer was: Meet customers wherever they’re at in their digital shopping journey