Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

Question: Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

• A simplistic graphic of the app’s title, to help spark curiosity in potential users.
• A list of bullet points highlighting the app’s key features.
• An introduction screen, with clear instructions on how to engage with the ad.
• A brief video clip showing a series of screenshots of what to expect from the app.

The right answer was: An introduction screen, with clear instructions on how to engage with the ad.