Question: Modcloth, a popular online fashion retailer, recently ran a promotion that encourages users to pick a style of fashion based on their unique interests and goals as fashion forward consumers. This showcases that the brand:
- Understand their personas and their consumer preferences.
- Believe that less is more by delivering their content as concisely as possible.
- Associate certain keywords like “catwalk” and “country” with their brand.
- Cater to an exclusive clientele who needs to look fresh off the catwalk.
The right answer was: Understand their personas and their consumer preferences.