Question: Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?
- The score will decrease upon accepting the recommendation.
- The score isn’t aﬀected by application of recommendations.
- The score will dynamically improve upon accepting recommendations.
- The score might increase or decrease depending on the recommendation.
The right answer was: The score will dynamically improve upon accepting recommendations.