Question: Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.)
- Janelle can set location targeting at the ad group level.
- Janelle can provide the system with abundant data and time.
- Janelle can adjust bids daily to ensure the campaign stays on target.
- Janelle can evolve campaign strategy over time.
- Janelle can set bids and budgets strategically.
The right answer was: Janelle can provide the system with abundant data and time. and Janelle can evolve campaign strategy over time. and Janelle can set bids and budgets strategically.