Question: Imagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you with an idea for a new section on the website they would like to implement for the initial launch. How should the strategist respond to the client’s new idea?
- Ask a series of questions to better understand the new idea; then, strongly recommend that all new ideas be considered and built after the initial launch pad goes live.
- Talk to your team about the effort required to implement the client’s new idea. Then, slide the launch date back the required number of days to implement the new idea.
- They should wait to mention any new ideas until after the first six months because the launch pad and the first six months of the continuous improvement cycles are already planned out.
- Include the new section in the initial launch pad because the client promised to quickly get you great content for the section.
The right answer was: Ask a series of questions to better understand the new idea; then, strongly recommend that all new ideas be considered and built after the initial launch pad goes live.