imagine you are on a connect call with a prospect in the manufacturing industry you discover their leadership team has historically taken a very traditional mindset towards the website and 9499 1

Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?

Question: Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?

  • Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
  • Pitch the idea of Growth-Driven Design, and focus on the continuous improvement, experimentation, and user research.
  • Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.
  • Get the prospect excited to work with you by introducing your team and your process and showing a number of case studies.

The right answer was: Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.

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