Question: Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?
- Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
- Pitch the idea of Growth-Driven Design, and focus on the continuous improvement, experimentation, and user research.
- Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.
- Get the prospect excited to work with you by introducing your team and your process and showing a number of case studies.
The right answer was: Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.