Question: Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call?
- Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
- Pitch the idea of Growth-Driven Design, and focus on the continuous improvement, experimentation, and user research.
- Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.
- Get the prospect excited to work with you by introducing your team and your process and showing a number of case studies.
The right answer was: Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.