If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
Question: If you’re a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
- Google Marketing Platform
- Universal Analytics properties
- Google Analytics 4 properties
- Google Optimize
The right answer was: Google Analytics 4 properties