Question: If your service-level agreement requires your marketing team to produce more leads than they normally do, what is the FIRST thing you should do?
- Evaluate your marketing resources to see if they can be reallocated into higher-performing assets.
- Recalculate the SLA to make it more reasonable.
- Hire more marketers.
- Implement a marketing automation platform to accelerate your marketing processes.
The right answer was: Evaluate your marketing resources to see if they can be reallocated into higher-performing assets.