If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

Question: If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

• Conversion paths
• Funnel exploration
• Segment overlap
• Model comparison

The right answer was: Model comparison